Stated Choice Methods: Analysis and Applications

stated choice methods analysis and applications, stated choice methods analysis and applications louviere

Understanding and predicting the behavior of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the past thirty years. An understanding of individual consumer behavior can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This book is a reference work dealing with the study and prediction of consumer choice behavior, concentrating on stated preference (SP) methods. It shows how SP methods can be implemented, from experimental design to econometric modeling. The book also presents an update of econometric approaches to choice modeling.


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Stated Choice Methods: Analysis and Applications

Authors: Jordan J. Louviere, David A. Hensher, Joffre D. Swait, Wiktor L. Adamowicz

ISBN: 0521788307

ISBN 13: 9780521788304

Publication Date: September 07, 2012

Publisher: Cambridge University Press

Pages: 420

Format: Paperback

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